about me

 

bishimckeand

@gmail.com

I’m a Los Angeles native who grew up in a creative household, with the pitter patter of my mother’s typewriter always in the background. That early exposure to storytelling shaped how I think about creative work today. I started at a performing arts high school and carried that curiosity into college, studying graphic design, photography, and art history, learning to balance intuition with craft.

Over the past 15 years, I’ve worked at the intersection of brand, product, and growth, leading creative across campaigns, paid media, and digital experiences for consumer brands and platforms. Much of my work has focused on translating audience insight, cultural signals, and performance data into creative that resonates and drives results.

I’m especially interested in how storytelling shows up across channels, not just what a brand says, but how it lives across campaigns, product experiences, and customer touchpoints. My background spans integrated campaigns, social, ecommerce, and brand systems, with a focus on building work that feels cohesive, relevant, and impactful.

Outside of work, I mentor emerging designers through Women in Tech and spend time painting, which continues to shape how I think about composition, storytelling, and creative expression.